Brand Identity
Concept, Art Direction & Graphic Design
Developed distinctive brand identities from concept to final execution, combining visual identity, graphic design, and art direction across multiple brand applications.
Hotellab — Brand Identity
A brand identity designed for Hotellab, a digital partner dedicated to helping hotels strengthen their presence in the digital world and increase their booking potential.
The identity was developed to reflect Hotellab’s digital expertise, innovative approach, and deep understanding of the tourism industry. The visual system combines a contemporary aesthetic with a flexible and distinctive design language, creating a strong and cohesive presence across digital touchpoints.
https://hotellab.com/
This symbol represents the brand’s adaptability to technology and its commitment to modern, user-friendly experiences. It reflects innovation, speed, interaction, and accessibility.
The cursor emphasizes the brand’s digital nature and its ability to connect with users through intuitive, contemporary solutions.
This logo represents a brand that combines technology with location-based services. The mouse cursor symbolizes digital interaction, innovation, and a user-centric approach, while the location symbol reflects local connectivity and global accessibility. The combination of these two elements highlights the brand’s ability to connect users with services wherever they are. Together, they communicate a modern, interactive, and globally accessible brand vision driven by technology.
